A consultant with IGNITE Social Enterprise has called on young entrepreneurs in Ghana to build businesses that can endure over the long term, Graphic Online reports. The advice was delivered as part of the organization's push to guide emerging founders toward sustainable ventures rather than short-lived ones.
According to Graphic Online, the consultant's message centered on sustainability as a core requirement for young business owners, though the report did not specify where or when the remarks were made.
The guidance comes alongside other IGNITE activity in Ghana's enterprise space. MyJoyOnline reports that Ignite plans to promote Ghanaian shea butter on the global market, an effort that fits the organization's broader work with local producers and small businesses.
